Howard W. "Kroger" Babb (December 30, 1906 – January 28, 1980) was an American film and television producer and showman. His marketing techniques were similar to a travelling salesman's, with roots in the medicine-show tradition. Self-described as "America's Fearless Young Showman," he is best known for his presentation of the 1945 exploitation film Mom and Dad, which was added to the National Film Registry of the Library of Congress in 2005.
Babb was involved in the production and marketing of many films and television shows, promoting each according to his favorite marketing motto: "You gotta tell 'em to sell 'em." His films ranged from sex education–style dramas to "documentaries" on foreign cultures, intended to titillate audiences rather than to educate them, maximizing profits via marketing gimmicks.
- Eric Schaefer, Bold! Daring! Shocking! True!: A History of Exploitation Films, 1919–1959 (Durham, N.C.: Duke University Press, 1999
- David F. Friedman, A Youth in Babylon: Confessions of a Trash-Film King (Buffalo, N.Y.: Prometheus Books, 1990